The aim of Popserious.com is to give the public a site that boasts a wide range of innovative features and offers an unconventional glimpse into the minds of a closely connected pack of distinct personalities. It will be contributed to by both individuals with an impressive level of raw talent and seasoned bloggers and writers.

Our site will be entertaining, uplifting, informative and stylistically unique. The image of the site ought to reflect what we truly are: a group of friends from NYC, each with his/her own distinct flavor, each sharing his/her own talents and passions in a theme-based manner. We want to build and nurture dependable columns and personalities for the loyal reader to follow.

Our readers are creative adolescents or younger adults (mostly 35 and under), with an interest in, but not limited to, the arts. They enjoy following trends, music, right-brained activities, literature, and politics; they desire dependable and frequent distraction from their jobs. They read the news but probably skip the sports section.

Popserious is a spunky variety site which aims to give our readers entertainment and information in a fluid, creative style that celebrates our own individual interests and group aesthetic, and that is the philosophy we will follow as we build.